However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. When you visit our website, we store cookies on your browser to collect information. Click to return to the MM+M Agency 100įrom the JIssue of MM+M - Medical Marketing and Media We don't like parading our trophy around or having a clever slogan. It has been inspired by the start-with-the-why approach of Simon Sinek and the purpose-driven focus of Rick Warren. We understand.Ī mindset that combines purpose, culture and authenticity is what it is. We are not going to be the best kept secret. The idea of inclusion and diversity is not an altruistic notion, but a competitive advantage. She says that every client they bring in is experiencing double-digit growth or reversing the flatlining in their category. Valletta doesn't want that perception to persist. We are a little bit of an unknown gem because of that. I don't know if I should invest in my data capabilities or if I should just take 10 people to the festival. She says that we control our own destiny but are limited by it. ![]() The challenges faced by small agencies are pragmatic. She says that they have already done work in Latin America for companies. ![]() One or two acquisitions are on the horizon, and the company is on track to surpass the gains of the previous year. Genentech and Pfizer are mainstays on the roster.Ĭien+ wants to be more than an independent shop. Shingrix is a vaccine for shingles and Verquvo is a drug for heart disease. Cien+ had its best campaign to date, with revenue jumping 130% to 14 million dollars, up from 6 million dollars the year before. More and more organizations have realized that. I want them to know that it isn't an either situation. I am not suggesting that we replace everyone because it is not easy to give a shot to a small company. When I was at J&J, I was a member of the family. Clients have been with their usual agencies for a while. It's done with depth.Ĭien+ has had to fight against inertia in order to grow. It isn't just a nice line on our website. She says that she knows how to give clients what they need to stay relevant. 80% of the firm's staff is not white.YOU MIGHT ALSO BE INTERESTED IN: Cien+ is one of the few companies that excel in multicultural issues. Since that time, Valletta and Arbelaez have been working hard to realize that vision. She wanted the sophistication of McKinsey and the brilliant agency creative, but she wanted it to move at the speed of culture. ![]() Lili serves as a board member of the Harvard Women’s Leadership Board, National Board of Directors of the YMCA USA, mentor to the Stanford Latino Entrepreneur Leaders Program and was appointed by Governor Cuomo as a member of the New York State Council on Women and Girls and was appointed in 2018 by Mayor Bill de Blasio as a Member of the NYC Technology Leadership Advisory Council.Lili Gil Valletta wanted to create the type of agency she hadn't been able to find during her time at Johnson & Johnson when she left in 2009. She is also the recipient of many awards including 2018 Hispanic Businessperson of the Year by the USHCC, 2019 Top 10 Innovation Catalyst by MM&M, Top 100 Most Powerful Women of New York, PODER’s Top 40 Under 40, Top 50 Healthcare Influencers by PRWeek, Most Influential Latinos, among others. She is a regular TV commentator seen on Fox News, Fox Business and CNN en Español, and has been featured by Forbes, CNN Money, The Huffington Post, The NY Daily News, MM&M, among others. Her proprietary methodologies of Cultural Intelligence and innovative application of AI and leading big data tools to mine and turn open-source digital discussions into insights, have been presented at numerous conferences, news outlets, the United Nations and universities like Harvard University, Princeton, Cornell, Auckland University of Technology, among others. ![]() Her firm, headquartered in New York City with offices in Colombia and Mexico, is a recognized expert in big data market research, business consulting and cross-cultural marketing helping Fortune 500’s to successfully tap into diverse markets and turn cultural trends into profits. An immigrant from Colombia, Lili came to the U.S. at the age of 17 without speaking English and managed to become a recognized corporate executive turned business owner and tech innovator.Īfter a successful corporate career including a 10-year tenure at Johnson & Johnson, Lili co-founded CIEN+ and CulturIntel. Lili is a recognized cultural intelligence® expert, World Economic Forum Young Global Leader, TV commentator and an award-winning entrepreneur.
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